Every guide telling you to start a business while working full time opens the same way: wake up at five, you have more time than you think, here is how a billionaire structures his morning. I wanted to know whether the premise was even true. So instead of another productivity framework, I went to the…
Most comparisons of online business models sort them by how much money they might eventually make. That’s the wrong first question, and sorting by it is how people end up eight months into something that still hasn’t paid them a cent. The question that should come first is simpler: does this model let me earn from…
Two figures get quoted constantly whenever anyone asks about the cost to start an online business, and both are misleading on their own. The first is that opening a small physical business runs around $30,000 to $40,000 in the first year. The second is that you can start online for free. The first is roughly…
There is a specific kind of frustration that comes from wanting to start a business and having nothing to start it with. You read about founders who raised money, or who had a spare $10,000 sitting around, and the whole idea starts to feel like something reserved for people who were already comfortable. So the…
