Last Updated: October 2026
This Privacy Policy explains what information Info Is The Key collects when you visit infoisthekey.com, how that information is used, and what control you have over it. It should be read together with our Cookie Policy, which describes cookies in detail.
Who We Are
Info Is The Key is an independent publication covering online business, entrepreneurship, income-generating skills, AI tools, and the habits behind sustained independent work.
The website is at https://infoisthekey.com. The site is owned and operated by Lucas Palma, based in São Paulo, Brazil, who is the data controller responsible for the information described in this policy.
For any question or request relating to your data, write to admin@infoisthekey.com, or use our Contact page.
What We Collect
Usage data. Pages visited, time on site, approximate location, browser type, device type, and how you arrived at the site. This is collected automatically through analytics tools and is used in aggregate.
Comment data. If you leave a comment, we collect what you enter in the comment form, along with your IP address and browser user agent string, which help identify spam.
Messages you send us. If you write to us by email, we receive your email address, your name as it appears on the message, and whatever the message contains. We use it only to reply and to handle whatever you asked about.
Cookies and similar identifiers. Small files and identifiers stored on your device, used for site functionality, analytics, and advertising. Our Cookie Policy describes each category.
We do not ask for or collect payment details, government identification, or any special category of personal data.
How We Use It
We use the information above to operate and maintain the website, understand which articles are read and where the site performs poorly, respond to messages you send us, display advertising, and detect spam or abusive activity.
We do not sell personal information, and we do not share it with third parties except the service providers described below.
Legal Basis for Processing
If you are in the European Economic Area, the United Kingdom, or Switzerland, we process your data on the following bases:
| Purpose | Legal basis |
|---|---|
| Operating and securing the website | Legitimate interest (Art. 6(1)(f)) |
| Analytics and performance measurement | Consent (Art. 6(1)(a)) |
| Advertising and ad personalisation | Consent (Art. 6(1)(a)) |
| Replying to messages you send us | Legitimate interest, or performance of your request (Art. 6(1)(b)) |
| Spam detection on comments | Legitimate interest (Art. 6(1)(f)) |
Where we rely on consent, you may withdraw it at any time, and withdrawal is as easy as giving it. See the section on European visitors below.
Advertising and Third-Party Services
We use Google AdSense to display advertising and Google Analytics to understand traffic.
The following disclosures are made in accordance with Google’s requirements for publishers:
- Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google Ads Settings.
- You may alternatively opt out of a third-party vendor’s use of cookies for personalised advertising by visiting www.aboutads.info.
You can review how Google handles data at Google Privacy & Terms and How Google uses information from sites that use our services.
Opting out of personalised advertising does not remove advertising from this site. It means the ads you see will not be selected based on your browsing history.
A note on terminology. We do not describe advertising data as anonymous. Identifiers linked to your device and your activity across websites are treated as personal data under the GDPR and comparable laws, and we state that plainly rather than using softer language.
Visitors in the European Economic Area, the UK, and Switzerland
If you visit from these regions, you are shown a consent message before any analytics or advertising cookies are placed. This message is delivered through Google’s certified consent management platform and lets you consent, refuse, or manage individual purposes and vendors.
You can change or withdraw your choice at any time using the Privacy & Consent Settings link in the site footer, which reopens that message. Withdrawing consent does not affect processing that already took place while consent was active.
International Data Transfers
This website is operated from Brazil, and the advertising and analytics providers we use are based in the United States. This means your data may be transferred to and processed in countries outside your own, including countries whose data protection laws differ from those where you live.
Where such transfers involve personal data of EEA, UK, or Swiss visitors, our providers rely on the transfer mechanisms described in their own privacy documentation, including standard contractual clauses and applicable adequacy frameworks.
Embedded Content
Articles may include embedded content from other websites, such as videos. Embedded content behaves as though you had visited that third-party website directly: those sites may collect data about you, set their own cookies, embed further tracking, and monitor your interaction with the embedded content. Their privacy policies govern that activity, not ours.
If you upload an image to the site, avoid images containing embedded location data (EXIF GPS), since visitors can download and extract it.
How Long We Keep It
Comments and their metadata are retained while the website operates, so that follow-up comments from the same person can be recognised and approved automatically. You may request deletion of your comments at any time.
Messages you send us by email are kept only as long as needed to handle your enquiry and a reasonable period afterwards.
Analytics data is retained according to the retention settings of the analytics service we use.
Your Rights
Depending on where you live, you may have the right to request access to the personal data we hold about you, request its correction or deletion, object to or restrict certain processing, withdraw consent where processing relies on it, request a copy of your data in a portable format, and lodge a complaint with your local data protection authority.
If you are in California, you may also have the right to know what personal information is collected and to opt out of its sale or sharing. We do not sell personal information for money. Some interest-based advertising activity may fall within the broad definition of “sharing” under California law; you can limit this using the Google Ads Settings link above, and we honour the Global Privacy Control browser signal where technically feasible.
To exercise any of these rights, write to admin@infoisthekey.com. We will respond within the period required by applicable law. We may ask you to confirm your identity before acting on a request, so that we do not disclose someone else’s data to the wrong person.
Children’s Privacy
This website is intended for a general adult audience. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Advertising shown on this site is not personalised for users identified as children, in line with our advertising partners’ policies.
If you believe a child has provided personal information through this site, write to admin@infoisthekey.com and we will remove it.
Security
We take reasonable technical measures to protect the site and the limited data it handles, including encrypted connections (HTTPS) across the entire site. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, the services we use, or applicable law. Changes are posted on this page and reflected in the “Last Updated” date above. Where the law requires it, we will seek fresh consent rather than relying on a silent update.
Contact
Questions about this policy, or requests relating to your data, can be sent to admin@infoisthekey.com. Our Contact page lists the same address.
This policy describes our current practices in plain terms and is provided for transparency. It is not legal advice and is not a substitute for advice from a qualified professional regarding your own rights or obligations.