Last Updated: September 2026
This Cookie Policy explains how Info Is The Key (“we,” “us,” or “our”) uses cookies and similar technologies when you visit infoisthekey.com. It should be read together with our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow a site to recognise your device, remember your preferences, and understand how the site is being used. Similar technologies — including pixels, local storage, and device identifiers — perform comparable functions, and references to “cookies” in this policy include those technologies.
Cookies set by us are called first-party cookies. Cookies set by other companies whose services we use are called third-party cookies, and those companies can read them across the different websites where they operate.
Categories of Cookies We Use
Strictly necessary cookies. These are required for the website to function — page delivery, security, and basic navigation. They cannot be switched off through our consent tool, because the site cannot operate without them.
Analytics and performance cookies. These help us understand which pages are read, how visitors arrive, and where the site performs poorly. We use Google Analytics for this purpose.
Advertising cookies. These are used to deliver advertisements and to measure their performance. We use Google AdSense, and this category is the one with the broadest data implications, described in detail in the next section.
We do not use cookies to build profiles for sale to data brokers, and we do not sell personal information.
Advertising Cookies and Google AdSense
We use Google AdSense to display advertisements on this website. The following disclosures are made in accordance with Google’s requirements for publishers:
- Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet.
- Users may opt out of personalised advertising by visiting Google Ads Settings at adssettings.google.com.
- Users may alternatively opt out of a third-party vendor’s use of cookies for personalised advertising by visiting www.aboutads.info.
An important clarification about this data. Advertising cookies do not collect anonymous data. The information they process — including identifiers linked to your device and browsing activity across sites — is treated as personal data under the General Data Protection Regulation and comparable laws. We state this plainly rather than describing it as anonymous, because it is not.
Opting out of personalised advertising does not remove advertising from the site. It means the advertisements you see will not be selected based on your browsing history.
Visitors in the European Economic Area and the United Kingdom
If you are located in the EEA, the United Kingdom, or Switzerland, advertising and analytics cookies are placed only after you have given consent through the consent banner presented when you first visit this site.
You may change or withdraw your consent at any time using the consent settings link available on the site. Withdrawing consent does not affect processing that already took place while consent was active.
Where we rely on consent, that consent is our legal basis for processing under Article 6(1)(a) of the GDPR. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a secure, functioning website.
Visitors in California and Other U.S. States
We do not sell personal information for money. Certain U.S. state privacy laws define “sale” or “sharing” broadly enough to include some interest-based advertising activity. If you wish to limit this, you can opt out of personalised advertising using the Google Ads Settings link above, and you can enable the Global Privacy Control signal in a supporting browser, which we honour where technically feasible.
How to Manage Cookies
You have several independent controls:
Our consent tool. The consent banner on this site controls whether analytics and advertising cookies are placed at all. This is the most direct control available to you.
Google Ads Settings. Controls whether Google personalises the advertising you see, across Google’s services and partner sites.
Your browser. All major browsers allow you to block or delete cookies, and most offer a setting to reject third-party cookies specifically. Instructions differ between browsers and are available in each browser’s help documentation. Blocking all cookies will affect how this and most other websites function.
Device-level controls. Mobile operating systems provide advertising identifier settings that limit tracking across apps and sites.
Third-Party Services We Use
The services below may set cookies when you visit this site. Each operates under its own privacy policy, which governs its handling of your data:
| Service | Purpose | Policy |
|---|---|---|
| Google AdSense | Advertising delivery and measurement | policies.google.com/technologies/ads |
| Google Analytics | Traffic and usage analytics | policies.google.com/privacy |
If we add or remove services in this category, this table will be updated.
Retention
Cookie lifespans vary. Session cookies are deleted when you close your browser. Persistent cookies remain for a defined period set by whoever placed them, which for advertising cookies is typically measured in months. You can delete any of them at any time through your browser.
Changes to This Policy
We may update this Cookie Policy to reflect changes in the services we use or in applicable law. Material changes will be reflected in the “Last Updated” date at the top of this page, and where required by law we will seek fresh consent.
Contact
If you have questions about our use of cookies, or wish to exercise a data protection right, you can reach us through our Contact page.
This policy describes our current practices in plain terms and is provided for transparency. It is not legal advice, and it is not a substitute for advice from a qualified professional regarding your own obligations or rights.